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How to Create a Compelling Crowdfunding Video

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Crowdfunding is becoming a popular platform for small businesses, startups, and entrepreneurs to gain the funding that they need to launch their ventures. Web platforms like Kickstarter and Indiegogo host thousands of fundraising campaigns each month. The premise is that these platforms allow those looking for funding to reach millions of potential donors in one place, making it easier to gain interest from investors.

Not all crowdfunding campaigns are successful in reaching their goals. Much of the failure comes from a lack of preparation or publishing a video that just doesn’t connect with donors. To gain attention and potentially reach your fundraising goal, you need to create a compelling video that touches the heart of your viewers.

Compelling storytelling is an essential aspect of creating a successful crowdfunding video. You need to connect and inspire your donors to reach your goals. Along with using the proper cinematography techniques with the help of production equipment from LF Illumination, your goal is to compel your viewers to participate in your cause. Let’s look at the most effective ways to create a compelling crowdfunding video.

Simple Setting

Although you may be relying heavily on the success of your crowdfunding video to help you gain funding for your venture, there is no need to make the process too complicated. A simple set where you can tell your story and relay the goals you want to reach can be highly effective. Crowdfunding videos that are poorly produced or contain too many set changes or varying shots tend to not be as successful as a simple presentation.

Good Lighting

To help your crowdfunding video shine, you need to pay special attention to your video lighting. Poorly lit videos are often considered amateurish by viewers and are less likely to build confidence in your potential donors. Using the three-point lighting system can help you to get the right look for your crowdfunding video. A key, back, and fill lights should be set up around your central figure to ensure that your video will look professional.


Start your video by introducing yourself and presenting a quick outline of your funding goals. It’s essential to create a casual script that you can follow so that your presentation runs seamlessly. You don’t want to get stuck searching for words on your video. Your introduction should be limited to the main points of your campaign to help entice viewers to continue watching for more detailed information.

Be Yourself

You will be asking investors to take a chance on you, and for this reason, it’s important to remain genuine. You are the best version of yourself, so be honest when creating your video script. Viewers can tell the difference between authentic and staged presentations.

Call to Action

After you outline your goals and the barriers you hope to overcome with your crowdfunding efforts, it’s time to include a call to action. It’s always best to be direct when trying to motivate viewers to donate to your campaign. Let them know how their donation will be used, encourage them to share your story with others, and invite them to follow your journey on your social media platforms.

Creating a compelling crowdfunding video is all about getting people excited about your story. Through genuine storytelling, including a call to action, and focusing on improving your video production, you will have a better chance at reaching your crowdfunding goals and achieving your dreams. 

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