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An essay is a short text which can cover a lot of non-repetitive content. Unlike a research paper where you may have to refer back to earlier paragraphs or pages for better understanding of readers, a literature essay should focus on generating interest. Readers like to read fresh and innovative content. Repeating oneself or introducing the same content at various locations within the essay can make it monotonous. The practical way to go about it is to introduce what you have to say in the introduction and summarize it in the conclusion.
People respond to viewpoints, if it is backed by solid evidence. Every effort should be made to express each point separately in a different paragraph supported by backup data. For example, if you were talking about the attire worn in a Shakespearean plan, you could provide evidence about similar attire being worn at the time in history. A picture of a person with a Victorian dress would add relevance to the viewpoint as well as offer visuals for readers to identify with the text describing it.