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Practical Tips for Online Reputation Management: #1 – Hide your referer keywords
Executive Summary: You can configure Firefox to hide your referer string (aka: referrer string), which – amongst other benefits – helps to mask any suggestive Google searches you may have done to probe a site.
Covering the Footprints in the Sand
When analysing Transcriberry transcribers websites from an Online Reputation perspective, I usually want to know a variety of different things about the site, and about Google’s opinion of pages in that site. Questions might include “Which pages about my client are most visible?” or “When did the site first mention a new product?“
Conceivably you might even need to know:
“Which pages, published in the last three months, mention a competitor and have received more than one comment, but don’t also mention online transcriptionist new product?“
This means that over a short period, I can make dozens of searches, and then visit three or four of the pages that appear in each of the results.
The owners of the audio to text transcription website will be able to check their server logs, and see exactly which keywords have referred them traffic; some of these can be a dead giveaway if someone is checking the site for ORM issues. For example, seeing that someone had been searching for these would set bells ringing:
· site:reviewsite.com “brand name”
· site:reviewsite.com “brand name” inurl:complaints