Director's statement

I am attracted to stories of women with a psychological and subtextual component. I enjoy exploring what’s beneath the surface, what we hide from others, revealing an eventual cracking and unveiling of the truth. I am particularly attracted to this project because it presents a challenge as a surreal, absurd, post-modern “experimental narrative” with multiple layers of reality. I was initially struck by the dialogue, which is, like Mad Men, faceted with symbolism and humor. We laugh at the Saul Williams inspired rhymes while nodding our heads in recognition of their deeper meaning. Beneath the glossy veneer and lyrical dialogue of the commercial, there is much to explore, particularly with Marge and The Queen of Meatloaf, two complex and multi-dimensional female characters who bring the best (and worst) out of each other. I’m attracted to these two characters because they represent parts of me, the parts that struggle to balance my roles as a filmmaker, professor and mother.