Buy In

New York City, New York | Film Short

Horror, Thriller

Bri Castellini

3 Campaigns | California, United States

Green Light

This campaign raised $3,425 for distribution. Follow the filmmaker to receive future updates on this project.

86 supporters | followers

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Buy In follows a charming young salesman and a strange, lonely traveler who find themselves locked in a struggle for control over their own destinies. A psychological horror film about lies, desperation, and multi level marketing schemes.

In Partnership With

About The Project

  • The Story
  • Wishlist
  • Updates
  • The Team
  • Community

Mission Statement

Our small but mighty crew was half women, half people of color, our director/co-writer is a queer woman, and our project hopes to speak truth to the manipulative ways in which capitalism and greed get people to turn on one another.

The Story

In November 2016, Colin and Bri decided to write a horror short film together. Colin had just finished a stint as Carl in season 2 of Brains (a web series Bri created and also starred in) and as Kevin in Ace and Anxious (a short film Bri had written/directed).


He was a big fan of horror and she had been wanting to try her own hand at it, so it was decided: a short film in the horror genre with an idea of their production restrictions in mind as they developed the script. They knew they wanted to keep the cast small, the location singular, and the horror psychological, and within a month they’d written the first draft of what would become Buy In, the story of a charming young salesman and a strange, lonely traveler who find themselves locked in a struggle for control over their own destinies.



Production commenced in January 2018, with a tiny cast and crew of seven people total (4 crew, 3 cast), and post-production was completed the following year in January 2019. Buy In then began its successful festival run, racking up several nominations and award wins.


Why did it take so long?


Money. We were a team of volunteers, who loved working together and wanted to make a creepy film about the horrors of multilevel marketing schemes. Colin and I financed production and post-production with our day job salaries, and we couldn't be prouder of what we put together. Now, we want to give our short a splashy entrance to the world, and we need your help to once again live burden free.



But isn't Buy In finished? What's the money for?


First and foremost, we need your help to settle our debts. We bought in to make this film, and to get it to your screens, we need to pay up, to our incredibly talented cast and crew who also bought in. 


More importantly, though, we have an exciting proposition for you. Would you, [insert name here], like to buy in to an exciting new opportunity? It's called Buy In on Seed&Spark, and here's how it works:


Step 1: Pledge to & follow this page! Any pledge amount to one of the team member salaries on our Wish List page or to the campaign at large.


Step 2: Recruit others to pledge to and follow this page! Every new pledge you bring gets you closer to the top. The top of what? Why, our Buy In on Seed&Spark leader board! Compete to become the most valuable salesperson in our international community! Each new level you rise to will unlock a new employee ID card to show off your success to other salespeople, in addition to seeing your name move up our Employee Rankings list at the bottom of this page.



Please note: this is not a pyramid scheme and we take any claim that it is to be deeply hurtful.


Is there anything else you need, my supreme overlords?


There is no need for such formalities. As your supreme overlords, we graciously request you simply call us ‘teammate.'


Thank you, truly, for helping us bring this project to a screen near you and to seize the means of production. We are so proud of this project, and we hope you enjoy watching it as much as we're going to enjoy sucking out your souls into our eternal soul bank. Terms and services apply. 




Limbo Leaders:

Beth Castellini, Kailee Brown, Robert Lippincott, Celenia Lugo, Emily Best, Julie Haberstick, John Dimatos, Brandi Nicole Payne, Vinny Castellini, Jules Pigott, Chelsey Saatkamp, Brandi Nicole Payne, Alexandra Menglide, Herman Wang, Kt McBratney, Dor Dotson, Gilbert Johnson, Theresa Gambacorta, Halle Bang, Jane, Clay Pruitt, Shaina Rose Woolley, Shannon Spangler, Jill Hinckley, Marty Lang, Kathleen Minogue, Stephen Singer, Colton Markham, Tim Leech, Sahana Rao, Gerry Marvilla, Nora Klein, Monica West, Larry Gochenouer, Monica Arsenault, Patty Hinckley, Margarita Zhitnikova, Garrett Brown, Susan Endicott, Hannah Kaplan, GennaRose Nethercott, Emily Holmes, Martin Moran, Marc Lippincott, Ken LaZebnik, Natalie Johnson, Crystal Arnette, Taylor Farris, Moriah Martel, Mariya Danilenko, Dolly Hinckley, Rachel Sherman, Molly Lupton, Josh Max, Diana Valenzuela, Ed Stanley, Molly Kirschner, Thomas Hinckley, Samantha Taylor


Lust Leaders:

- Joseph Heath

- Christine Lippincott

- Chris Cherry

- Quinn Ramsay


Gluttony Leaders:

Amanda Taylor


Greed Leaders:

No one has achieved this level of success yet! Pledge to this page & recruit four other pledges to get your name added and start climbing up the ranks.


Platinum Executive Diamond Leaders:

- Bri Castellini

- Colin Hinckley


Use the WishList to Pledge cash and Loan items - or - Make a pledge by selecting an Incentive directly.

Cash Pledge

Costs $0

Production fees

Costs $750

We had to reserve a hotel room for this shoot, plus buy our volunteer cast/crew food!

Festival submissions

Costs $500

Help us get Buy In out into the world (and increase our laurel collection!)

Colin, the writer/star

Costs $375

Colin starred in and co-wrote this film, and we'd like to pay him a day rate for production

Bri, the director

Costs $375

Bri directed (and co-wrote and edited) this film, and we'd like to pay her a day rate for production

Brandon, the DP

Costs $375

Brandon was our director of photography, and we'd like to pay him a day rate for production

Tai, the sound recordist

Costs $375

Tai was our sound recordist, and we'd like to pay him a day rate for production

Marshall, the actor

Costs $375

Marshall played 'Marc', our charming salesman, and we'd like to pay him a day rate for production

Mae, the actress

Costs $125

Mae played 'Sam', our suspicious saleswoman, and we'd like to pay her a day rate for production

Kelly, the gaffer

Costs $125

Kelly was our gaffer, and we'd like to pay her a day rate for production

About This Team


Colin Hinckley | “Roger”
Marshall Taylor Thurman | “Marc”
Mae Mitchell | “Sam”


Executive Producers: Bri Castellini and Colin Hinckley
Writers: Colin Hinckley and Bri Castellini
Director: Bri Castellini
Director of Photography: Brandon Smalls
Sound / Grip: Tai Collins
Gaffer: Kelly Robinson


Director/ co-writer bio: Bri Castellini is an award-winning independent filmmaker based in Brooklyn, NY. She has an MFA in Writing and Producing for Television and a BA in Creative Writing, studying in New York and Oregon, respectively. By day, she's the Film Community Manager for Seed&Spark and an adjunct professor for LIU-Brooklyn and Stephens College. She is known for the short films Ace and Anxious (2017, writer/director) and Buy In (2019, director/co-writer) and the web series Brains and Sam and Pat Are Depressed (2015-2016, 2017-present respectively, creator/writer/star) as well as the new web series Better With You (2019, director). She has been described by collaborators as a "human bulldozer" and is honestly kind of flattered.


Star/ co-writer bio: Colin Hinckley is a 2014 graduate of Bennington College where he received a BA in Acting and Video production. His New York credits include: Dog Sees God (Van), The Bacchae (Soldier), Edward II (Edward III), and The 24 Hour Plays (Nationals, Public Theater). His film credits include: The Parker Tribe (Premiered at the 2014 Tribeca Film Festival), Zocky, and Stationary (Nominated for Best Supporting actor at the 2015 Short Film Awards). His past roles include Hamlet in Hamlet, Prior Walter in Angels in America, Tybalt in Romeo and Juliet, Philinte in School for Lies and many others. He is from Vermont and lives in Brooklyn.

Current Team