We are committed to diversity and the expansion of women in film and television. Our web series embraces actors and crew members of various backgrounds and nationalities. The story is produced by a female-centric team to support the female voice and gaze.

THE WEB SERIES

In their late 20s, Kate and Sami believe their lives are on a steady path. They are living life in New York City with great careers in a great apartment with a great friendship. However, things begin to shake up when they realize life didn’t go as planned. That student loan you planned to pay off is suddenly on hold. Career progression is at a halt. And your past can no longer hide in a box. 

 

As a public relations specialist, Sami's career is moving up until she gets unexpectedly laid off. Bills start piling up. That metro card gets harder to pay for every month. Life is slapping her in the face. She’s forced to take a job with an absurd company. Her boss is strange and her co-workers are even weirder.

 

Kate, a freelance graphic designer, is wrapped up in her comfort zone; free from dating and romantic relationships. She’s enjoying the freedom of her career, despite her zany clients, while having the option to be married to the couch with video games. When love comes knocking on her door, suddenly she can no longer hide.

 

Kate and Sami are polar opposites. Their is friendship based on tough love and solid support. Even with those ingredients, their goal to push each other upward is a challenge to keep one another from crashing to the ground. They find solace within each other's presence in their apartment by being pulled off a couch to socialize and having therapeutic conversations over martinis and card games. That's what friends are for. 

 

INSPIRATION

Keisha Bissram is the writer of Conversations in Apartment 3A. She recognized a lack of growth in roles for female leads and minority characters. The creation of the web series was developed to represent diversity, not only in film and television, but in New York City.

 

She didn’t see a character or an actress that represented her struggle. There were few any stories depicting the reality of living in New York City. From conversations and experiences in her life, and from the lives of her friends and family, she developed Conversations in Apartment 3A.

AWARENESS

We are in full support of diversity and women in film and television. With a cast and crew made-up of mostly women, we are taking action to push barriers.

WOMEN IN FILM & TV 

The proof is in the pudding - there are more minorities and females on-screen nowadays. But we still have a long way to go!!! Here are some articles for your knowledge: 

 

“Across all platforms Black characters in speaking roles comprised 19% of all females in 2016–17, up from 16% in 2015–16. Asian characters accounted for 6% of all females in 2016–17, up from 4% in 2015–16. The percentage of Latinas increased from 4% in 2015–16 to 5% in 2016–17.”
*Source: https://womenandhollywood.com/resources/statistics/tv-statistics/

 

• “White actors, for example, account for about three-quarters of the scripted roles on cable and broadcast. And men are the ones who get the majority of scripted roles on these platforms as well.”
  *Source: http://www.latimes.com/entertainment/la-et-cam-ucla-hollywood-diversity-report-20170220-story.html

 

Of the top 100 films of 2016: "...Women were also much more likely to be shown in "sexy attire," and, disturbingly, "teenage females (13‐20 yr olds) were just as likely to be depicted in sexually revealing clothing and with some nudity as young adult females (21‐39 yr olds)."

*Source: https://www.elle.com/culture/movies-tv/news/a47090/women-underrepresented-in-film-study-usc/

 

"Considering that minorities made up nearly 40 percent of the U.S. population in 2016, only 13.9 percent of the year's film leads were people of color. On television, minorities accounted for 18.7 percent of scripted broadcast leads, 20.2 percent of scripted cable leads and 12.9 percent of scripted digital leads."

*Source: http://abcnews.go.com/GMA/Culture/black-panther-success-diversity-hollywood-falls-short-film/story?id=53391166

 

“Our findings reveal that, regardless of race, audiences want to see diversity on the screen,” UCLA social psychologist Ana-Christina Ramón, one of the report’s co-authors, wrote. “Our reports have continually shown that diversity sells, but the TV and film product continues to fall short. So audiences are left starved for more representation on screen that reflects the world they see in their daily lives.”

*Source: https://www.huffingtonpost.com/entry/hollywood-diversity-study-black-panther_us_5a954898e4b0699553cc3cc8

 

WHY WE NEED YOUR SUPPORT

We are currently filming and need your support to help complete the project! Our belief of a strong vision that will add impact to the industry by producing roles for females and minorites makes our goal a reality. 

 

Your support will help us purchase equipment (camera, audio, and lighting), rent locations, cover transportation for cast and crew members, editing our footage, cover catering costs for shoot dates, purchase props for location sets, and cover our wardrobe department. 

 

Any part of your contribution will help create this web series! Whether it's $5 or sharing the campaign to your friends and family on Facebook and Instagram. You will be part of the movement we are supporting and you will be part of our journey to get Conversations in Apartment 3A where it needs to be. 

 

We want to show our story to the world. We want to support female roles in film and television as well as diversity. We want to continue the conversation by taking action in producing Conversations in Apartment 3A.