Face Value
New York City, New York | Film Short
Comedy
It is Dana's first day as the social media manager for an eccentric luxury med-spa in New York City. After meeting her influencer-doctor boss, Doctor Hanna (pronounced Ha-Nuh) she films her first aesthetic treatment. This day will forever be known to her as “Vagina Day.”
Face Value
New York City, New York | Film Short
Comedy
1 Campaigns | New York, United States
9 supporters | followers
Enter the amount you would like to pledge
$1,824
Goal: $10,000 for pre-production
It is Dana's first day as the social media manager for an eccentric luxury med-spa in New York City. After meeting her influencer-doctor boss, Doctor Hanna (pronounced Ha-Nuh) she films her first aesthetic treatment. This day will forever be known to her as “Vagina Day.”
About The Project
- The Story
- Wishlist
- Updates
- The Team
- Community
Mission Statement
The Story
FACE VALUE
A women-led, SAG-AFTRA Micro-Budget proof-of-concept short film set in the outrageous world of a luxury NYC med-spa, filming this October in NYC and Long Island.
The pilot of FACE VALUE is currently selected as a Quarter-Finalist for The Outstanding Screenplays TV Pilot Competition.
SYNOPSIS
FACE VALUE follows Dana, a newly graduated Gen-Z, on her first day at her first “big-girl” job in New York City as the social media manager for an eccentric luxury med-spa specializing in out-of-the-box aesthetic treatments.
After meeting her influencer boss, Doctor Hanna (pronounced Ha-Nuh), she is rushed into filming her first treatment. This day will forever be engrained in her brain as “Vagina Day.”
WHY, FACE VALUE?
FACE VALUE is inspired by my own experience working as the "social media girl" at a luxury med-spa when I first moved to the Big Apple as a newly graduated 22 year-old.
Here's a glimpse!
FACE VALUE is for the generation that saw social media change from posting memes with crazy filters to a major platform for influencers to try to sell you anything under the sun.
FACE VALUE is for the elder-millennials who lived through the scary low-rise skinny jeans era of the 90s…we feel for you.
FACE VALUE is for anyone that has ever had a chaotic work environment filled with unique characters.
WE NEED YOUR HELP!
We must reach at least 80% of our goal in 30 days or we will not receive any funds at all!
TIMELINE:
We’re moving FAST! Here is a brief overview:
SEPTEMBER 1: Campaign is launched and casting breakdown released.
SEPTEMBER 18: Casting offers sent.
OCTOBER 1: Campaign concludes.
OCTOBER 19 & 21: Two day shoot.
DECEMBER 31: Final edit of the film is completed.
SUPPORT A LOCAL LONG ISLAND BUSINESS
Optimum Laser, located in Manhasset, is our patient room setting which encompasses the majority of the film. Optimum Laser is a family owned boutique spa for over 17 years specializing in beauty treatments such as laser hair removal, pigmentation and vein removal treatments.
By bringing FACE VALUE to life you will be supporting a local, family-owned Long Island business. @Optimum.Laser
SUPPORT A WOMEN-LED TEAM
By contributing, you will be supporting a women-led writing, directing, and producing team!
Visit the "Team" tab to learn more!
MORE WAYS TO HELP
Follow @FaceValue_Series on Instagram and Facebook.
Follow this campaign on Seed&Spark and send it to a friend.
Keep up with the development on IMDb.
THANK YOU SO MUCH FOR YOUR SUPPORT
🩷 Danielle and the FACE VALUE team
Wishlist
Use the WishList to Pledge cash and Loan items - or - Make a pledge by selecting an Incentive directly.
Cast & Crew
Costs $5,000
To cover the costs for a 10 person cast and crew over 2 shoot dates.
Post-Production Expenses
Costs $1,300
To cover the cost of editing the film (cut, color, sound), revisions, and the making of the director's cut.
Equipment Fee, Two 2 TB Drives, Travel Stipends
Costs $1,300
To cover the equipment fee, two 2 TB drives, and travel stipends over 2 shoot dates.
Locations
Costs $1,100
To cover the costs of renting 2 locations: Patient Room setting (Optimum Laser Long Island) + Office & Lobby setting (via Peerspace)
Pre-Production Expenses
Costs $600
To cover the costs of pre-production for the Director, Producers, Props and Wardrobe.
Catering
Costs $400
To cover the costs of 2 meals and crafty over 2 shoot days for a 10 person cast and crew.
Festival Submissions and Publicity
Costs $300
To cover the application fees for festival submissions and competitions.
Direct link:
Share this update!
About This Team
Danielle Burman - Writer, Executive Producer, Actor
Danielle is an AEA and SAG-E actress and multidisciplinary artist based in New York City. A summa cum laude graduate of Long Island University–Post with a Bachelor of Fine Arts in Theatre Arts, concentrating in Musical Theatre, FACE VALUE marks her writing and producing debut. The pilot of FACE VALUE currently is a quarter-finalist for the Outstanding Screenplays TV Pilot Competition. Her selected performance credits include the Off-Broadway and touring production of Fancy Nancy's Splendiferous Christmas, Before They Kill Again on Investigation Discovery, regional productions at The Fireside Theatre and Arts Center of Coastal Carolina, and national and regional commercial work. She is represented by Bonafide and Emerging Artists Agency and Gina Stoj Management. DanielleBurman.com
Paulina Knaack - Director, Producer
Paulina is an NYC filmmaker who specializes in Sociopolitical Comedy and "Non-Centional" Coming of Age stories. Her standout directing credits include:"Good Mourg" ("Best Dark Comedy", Manhattan Film Festival 2026, "Best Short" Triborough Film Festival 2026, "Best LGBTQ Short" Nashville International Film Festival 2026) Written/Produced by Elliot Stevens, "The Downtown 666" (Best Narrative Short, Golden State Film Festival 2025, "Best Director" NY Cinefest 2025), “MUG SHOT” (Best Comedy, Worldwide Women’s Film Festival 2024), "Acting Out" Written/Produced by Quentin Owusu-Thomson, "The HomosexualGuide to F*cking It Up" Written/Produced by Alec Richards, and “Rose Vs. Wade” Written/Produced by Sionne Elise. Paulina has worked on over 150 short films (Produced by HerStoriesProductions, Reelarc, Hysterical Femme Productions, 99 Cent Productions, OneFrameProductions…to name a few!) More about her can be found at her website paulinaknaak.com
Arianna Marks - Unit Production Manager, Producer
Arianna Marks is a Unit Production Manager and production professional who thri on bringing ambitious ideas to life. With experience spanning commercials, branded content, digital media, and independent film, she's built a reputation for keeping productions organized, on budget, and moving forward while fostering a collaborative environment on set. Most recently, Arianna worked on two feature films, three short films, and a commercial, and has started her role as a Production Manager overseeing video content for Cosmopolitan, ELLE, Esquire, and Seventeen magazines. Over the past five and a half years, she has also produced more than 4,500 scenes for actors' demo reels, giving her experience managing productions of every size and pace. Having worked extensively in both production management and production design, Arianna brings a unique blend of logistical expertise and creative vision, allowing her to bridge the gap between execution and storytelling. Whether she's solving last-minute production puzzles, building schedules that actually work, or helping a team pull off the impossible, she approaches every production with organization, adaptability, and enthusiasm. https://www.imdb.com/name/nm11725011/
Ian Degner - Director of Photography
Having worked in the film industry for almost 20 years by moving his way through the camera department, Ian Degner has been learning the styles and techniques of both cinematographers and directors to help shape his own understanding using light to tell a story as a cinematographer. After working on some of the biggest movies such as Jurassic World and Godzilla, today, Ian is the co-founder of Shortcut Pictures, lighting films of all sizes as the lead cinematographer. https://www.imdb.com/name/nm3383985/
Current Team
Incentives
- The Story
- Wishlist
- Updates
- The Team
- Community
Mission Statement
The Story
FACE VALUE
A women-led, SAG-AFTRA Micro-Budget proof-of-concept short film set in the outrageous world of a luxury NYC med-spa, filming this October in NYC and Long Island.
The pilot of FACE VALUE is currently selected as a Quarter-Finalist for The Outstanding Screenplays TV Pilot Competition.
SYNOPSIS
FACE VALUE follows Dana, a newly graduated Gen-Z, on her first day at her first “big-girl” job in New York City as the social media manager for an eccentric luxury med-spa specializing in out-of-the-box aesthetic treatments.
After meeting her influencer boss, Doctor Hanna (pronounced Ha-Nuh), she is rushed into filming her first treatment. This day will forever be engrained in her brain as “Vagina Day.”
WHY, FACE VALUE?
FACE VALUE is inspired by my own experience working as the "social media girl" at a luxury med-spa when I first moved to the Big Apple as a newly graduated 22 year-old.
Here's a glimpse!
FACE VALUE is for the generation that saw social media change from posting memes with crazy filters to a major platform for influencers to try to sell you anything under the sun.
FACE VALUE is for the elder-millennials who lived through the scary low-rise skinny jeans era of the 90s…we feel for you.
FACE VALUE is for anyone that has ever had a chaotic work environment filled with unique characters.
WE NEED YOUR HELP!
We must reach at least 80% of our goal in 30 days or we will not receive any funds at all!
TIMELINE:
We’re moving FAST! Here is a brief overview:
SEPTEMBER 1: Campaign is launched and casting breakdown released.
SEPTEMBER 18: Casting offers sent.
OCTOBER 1: Campaign concludes.
OCTOBER 19 & 21: Two day shoot.
DECEMBER 31: Final edit of the film is completed.
SUPPORT A LOCAL LONG ISLAND BUSINESS
Optimum Laser, located in Manhasset, is our patient room setting which encompasses the majority of the film. Optimum Laser is a family owned boutique spa for over 17 years specializing in beauty treatments such as laser hair removal, pigmentation and vein removal treatments.
By bringing FACE VALUE to life you will be supporting a local, family-owned Long Island business. @Optimum.Laser
SUPPORT A WOMEN-LED TEAM
By contributing, you will be supporting a women-led writing, directing, and producing team!
Visit the "Team" tab to learn more!
MORE WAYS TO HELP
Follow @FaceValue_Series on Instagram and Facebook.
Follow this campaign on Seed&Spark and send it to a friend.
Keep up with the development on IMDb.
THANK YOU SO MUCH FOR YOUR SUPPORT
🩷 Danielle and the FACE VALUE team
Wishlist
Use the WishList to Pledge cash and Loan items - or - Make a pledge by selecting an Incentive directly.
Cast & Crew
Costs $5,000
To cover the costs for a 10 person cast and crew over 2 shoot dates.
Post-Production Expenses
Costs $1,300
To cover the cost of editing the film (cut, color, sound), revisions, and the making of the director's cut.
Equipment Fee, Two 2 TB Drives, Travel Stipends
Costs $1,300
To cover the equipment fee, two 2 TB drives, and travel stipends over 2 shoot dates.
Locations
Costs $1,100
To cover the costs of renting 2 locations: Patient Room setting (Optimum Laser Long Island) + Office & Lobby setting (via Peerspace)
Pre-Production Expenses
Costs $600
To cover the costs of pre-production for the Director, Producers, Props and Wardrobe.
Catering
Costs $400
To cover the costs of 2 meals and crafty over 2 shoot days for a 10 person cast and crew.
Festival Submissions and Publicity
Costs $300
To cover the application fees for festival submissions and competitions.
Direct link:
Share this update!
About This Team
Danielle Burman - Writer, Executive Producer, Actor
Danielle is an AEA and SAG-E actress and multidisciplinary artist based in New York City. A summa cum laude graduate of Long Island University–Post with a Bachelor of Fine Arts in Theatre Arts, concentrating in Musical Theatre, FACE VALUE marks her writing and producing debut. The pilot of FACE VALUE currently is a quarter-finalist for the Outstanding Screenplays TV Pilot Competition. Her selected performance credits include the Off-Broadway and touring production of Fancy Nancy's Splendiferous Christmas, Before They Kill Again on Investigation Discovery, regional productions at The Fireside Theatre and Arts Center of Coastal Carolina, and national and regional commercial work. She is represented by Bonafide and Emerging Artists Agency and Gina Stoj Management. DanielleBurman.com
Paulina Knaack - Director, Producer
Paulina is an NYC filmmaker who specializes in Sociopolitical Comedy and "Non-Centional" Coming of Age stories. Her standout directing credits include:"Good Mourg" ("Best Dark Comedy", Manhattan Film Festival 2026, "Best Short" Triborough Film Festival 2026, "Best LGBTQ Short" Nashville International Film Festival 2026) Written/Produced by Elliot Stevens, "The Downtown 666" (Best Narrative Short, Golden State Film Festival 2025, "Best Director" NY Cinefest 2025), “MUG SHOT” (Best Comedy, Worldwide Women’s Film Festival 2024), "Acting Out" Written/Produced by Quentin Owusu-Thomson, "The HomosexualGuide to F*cking It Up" Written/Produced by Alec Richards, and “Rose Vs. Wade” Written/Produced by Sionne Elise. Paulina has worked on over 150 short films (Produced by HerStoriesProductions, Reelarc, Hysterical Femme Productions, 99 Cent Productions, OneFrameProductions…to name a few!) More about her can be found at her website paulinaknaak.com
Arianna Marks - Unit Production Manager, Producer
Arianna Marks is a Unit Production Manager and production professional who thri on bringing ambitious ideas to life. With experience spanning commercials, branded content, digital media, and independent film, she's built a reputation for keeping productions organized, on budget, and moving forward while fostering a collaborative environment on set. Most recently, Arianna worked on two feature films, three short films, and a commercial, and has started her role as a Production Manager overseeing video content for Cosmopolitan, ELLE, Esquire, and Seventeen magazines. Over the past five and a half years, she has also produced more than 4,500 scenes for actors' demo reels, giving her experience managing productions of every size and pace. Having worked extensively in both production management and production design, Arianna brings a unique blend of logistical expertise and creative vision, allowing her to bridge the gap between execution and storytelling. Whether she's solving last-minute production puzzles, building schedules that actually work, or helping a team pull off the impossible, she approaches every production with organization, adaptability, and enthusiasm. https://www.imdb.com/name/nm11725011/
Ian Degner - Director of Photography
Having worked in the film industry for almost 20 years by moving his way through the camera department, Ian Degner has been learning the styles and techniques of both cinematographers and directors to help shape his own understanding using light to tell a story as a cinematographer. After working on some of the biggest movies such as Jurassic World and Godzilla, today, Ian is the co-founder of Shortcut Pictures, lighting films of all sizes as the lead cinematographer. https://www.imdb.com/name/nm3383985/