Ginga
New York City, New York | Music Video
Music
Gabriel Maia reveals that guitar and capoeira are one rhythm in two forms. We start in parallel worlds and end in a climactic unity of body and string. The world needs this vision of integration now. Help us bridge jazz and Afro-Brazilian roots. Back the film where rhythm becomes life!
Green Light
This campaign raised $7,128 for production. Follow the filmmaker to receive future updates on this project.
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Gabriel Maia reveals that guitar and capoeira are one rhythm in two forms. We start in parallel worlds and end in a climactic unity of body and string. The world needs this vision of integration now. Help us bridge jazz and Afro-Brazilian roots. Back the film where rhythm becomes life!
About The Project
- The Story
- Wishlist
- Updates
- The Team
- Community
Mission Statement
The Story
Hi, I’m Gabriel Maia, a Brazilian guitarist and composer based in New York. I’m raising funds to create a music video for Ginga, a piece that lies at the heart of my current project.
The video explores the relationship between body and instrument, moving between two parallel worlds: a guitarist performing in the city and a capoeira roda—an open circle where capoeira, a Brazilian art form that blends music, movement, and ritual, takes place.
As the music develops, these worlds begin to mirror each other, gradually revealing that they are different expressions of the same rhythm. The story builds toward a moment where sound and movement fully converge where the instrument and the body become one.
My connection to this idea comes from capoeira, which I began practicing at the age of six. In capoeira, rhythm lives in the body, and that understanding has shaped my artistic voice ever since.
Alongside that, I developed my path as a jazz musician. Over time, I began to recognize a deeper connection between these two worlds. Both capoeira and jazz emerge from traditions of the African diaspora, and they share essential elements: improvisation, dialogue, resilience, and the balance between individuality and collective expression.
This project grew from that realization and became the focus of my artistic research during my master’s studies at the Berklee Global Jazz Institute. It was during this time that I developed and composed the music that now forms this project.
Ginga is part of a 4-song EP that explores the intersection of capoeira and contemporary jazz—where rhythm becomes movement, dialogue, and flow. This video is the first step in translating that idea into a visual language.
Since the music for this project has already been written and recorded. What we are building now is the visual world around it.
This campaign will fund:
- Filming (locations, crew, equipment)
- Direction and production
- Editing and post-production
The goal is to create a video that feels as intentional and expressive as the music itself, something that can carry the depth of the project in a clear and immediate way.
Once completed, Ginga will be released as the first piece of a broader rollout of the EP witch will include visual content and live performances, collaborations with Capoeira Academies, Workshops exploring the connection between Jazz and Capoeira and much more.
If the campaign surpasses its goal, the additional support will go toward expanding the visual production and supporting future videos connected to the project.
If this resonates with you, you can support the project by:
- Contributing to the campaign
- Sharing it with your community
- Following the project as it develops
Thank you Very Much for your support!
For this campaign, AI was used to correct grammar and better organize the ideas and and to generate one image (the image of the band busking in the park), for better illustration of the concept of the video.
Wishlist
Use the WishList to Pledge cash and Loan items - or - Make a pledge by selecting an Incentive directly.
Director and Editor
Costs $1,050
As director they are #1 on a set and make all final calls once on set. As editor they will edit footage and make it into final product.
Executive Producers
Costs $1,260
Two person team responsible for making the project happen from its conception to final product.
Director of Photography
Costs $630
They are the main camera person. Working hand in hand w director.
Assistant Director
Costs $560
They decide how much time is spent on each moment on set. They are the stage managers of a set.
Assistant Camera
Costs $490
The dp's assistant. They help with shifting focus or setting up the camera. Whatever the dp needs.
Gaffer
Costs $490
Head of the lighting department. They are gonna decide lighting plot, what equipment they want, etc.
Art Team
Costs $245
Responsible for costumes and dressing the space we will be in.
Capoeira Team
Costs $700
All the capoeira practitioners that will be part of the video.
Location
Costs $500
Money for permits and any paper work related to getting the location we will be shooting in.
Food
Costs $500
Money used for snacks, meals, and water used in the set.
Miscellaneous
Costs $575
Money that will be used in case of any emergencies or to supplement any other department we don't currently anticipate needing.
Cash Pledge
Costs $0
Direct link:
Share this update!
About This Team
Other than the amazing musician and composer Gabriel Maia, there is a whole team of people that will be hired for this project to come to fruition. Here is a bit about some of them:
Executive Producer - Olivia Rubrum
Olivia Rubrum is a born and raised New Yorker. After pursuing a BFA from Emerson College, she is now back in the city that raised her. Over the last three years she has produced music videos, short films, and feature-length projects, bringing a collaborative, detail-driven approach to every stage of production. She is also the executive producer of Broadway Lectures, a podcast dedicated to bringing Broadway creatives beyond their bio. Olivia can also be found at Atlantic Acting School during the week and found on the weekends working with AF Creative Media as an Associate Producer. She is elated to be part of this team!
Executive Producer - Arthur V. Weiss
Arthur V. Weiss is an actor and producer originally from Brazil, now based in New York City. A graduate of UC Berkeley with a dual degree in Economics and Theater, he oversees the production strategy and logistical framework for Ginga's videoclip. Having previously produced Gabriel Maia’s Para Começar concerts and various NYC theater workshops, Arthur utilizes his background in organizational management to help ground the project’s artistic goals in a structured production process. Fun Fact: When he’s not behind the scenes, Arthur is honing his own craft as an acting conservatory student at the Atlantic Acting School.
Director - Cason Doyle
Cason Doyle is a NYC based director, cinematographer and photographer. Originally from Austin TX, Cason graduated from Fordham University in 2022. He co- founded a production company, Our Little Adventure, dedicated to creating more opportunities for emerging artists and developing bold new work. Cason additionally created a film laboratory called Film Roll, where alongside his community, he has championed 30+ short films. Cason’s style is highly collaborative as he always aims to uplift his fellow artists. He is thrilled to join the team!
Current Team
Incentives
- The Story
- Wishlist
- Updates
- The Team
- Community
Mission Statement
The Story
Hi, I’m Gabriel Maia, a Brazilian guitarist and composer based in New York. I’m raising funds to create a music video for Ginga, a piece that lies at the heart of my current project.
The video explores the relationship between body and instrument, moving between two parallel worlds: a guitarist performing in the city and a capoeira roda—an open circle where capoeira, a Brazilian art form that blends music, movement, and ritual, takes place.
As the music develops, these worlds begin to mirror each other, gradually revealing that they are different expressions of the same rhythm. The story builds toward a moment where sound and movement fully converge where the instrument and the body become one.
My connection to this idea comes from capoeira, which I began practicing at the age of six. In capoeira, rhythm lives in the body, and that understanding has shaped my artistic voice ever since.
Alongside that, I developed my path as a jazz musician. Over time, I began to recognize a deeper connection between these two worlds. Both capoeira and jazz emerge from traditions of the African diaspora, and they share essential elements: improvisation, dialogue, resilience, and the balance between individuality and collective expression.
This project grew from that realization and became the focus of my artistic research during my master’s studies at the Berklee Global Jazz Institute. It was during this time that I developed and composed the music that now forms this project.
Ginga is part of a 4-song EP that explores the intersection of capoeira and contemporary jazz—where rhythm becomes movement, dialogue, and flow. This video is the first step in translating that idea into a visual language.
Since the music for this project has already been written and recorded. What we are building now is the visual world around it.
This campaign will fund:
- Filming (locations, crew, equipment)
- Direction and production
- Editing and post-production
The goal is to create a video that feels as intentional and expressive as the music itself, something that can carry the depth of the project in a clear and immediate way.
Once completed, Ginga will be released as the first piece of a broader rollout of the EP witch will include visual content and live performances, collaborations with Capoeira Academies, Workshops exploring the connection between Jazz and Capoeira and much more.
If the campaign surpasses its goal, the additional support will go toward expanding the visual production and supporting future videos connected to the project.
If this resonates with you, you can support the project by:
- Contributing to the campaign
- Sharing it with your community
- Following the project as it develops
Thank you Very Much for your support!
For this campaign, AI was used to correct grammar and better organize the ideas and and to generate one image (the image of the band busking in the park), for better illustration of the concept of the video.
Wishlist
Use the WishList to Pledge cash and Loan items - or - Make a pledge by selecting an Incentive directly.
Director and Editor
Costs $1,050
As director they are #1 on a set and make all final calls once on set. As editor they will edit footage and make it into final product.
Executive Producers
Costs $1,260
Two person team responsible for making the project happen from its conception to final product.
Director of Photography
Costs $630
They are the main camera person. Working hand in hand w director.
Assistant Director
Costs $560
They decide how much time is spent on each moment on set. They are the stage managers of a set.
Assistant Camera
Costs $490
The dp's assistant. They help with shifting focus or setting up the camera. Whatever the dp needs.
Gaffer
Costs $490
Head of the lighting department. They are gonna decide lighting plot, what equipment they want, etc.
Art Team
Costs $245
Responsible for costumes and dressing the space we will be in.
Capoeira Team
Costs $700
All the capoeira practitioners that will be part of the video.
Location
Costs $500
Money for permits and any paper work related to getting the location we will be shooting in.
Food
Costs $500
Money used for snacks, meals, and water used in the set.
Miscellaneous
Costs $575
Money that will be used in case of any emergencies or to supplement any other department we don't currently anticipate needing.
Cash Pledge
Costs $0
Direct link:
Share this update!
About This Team
Other than the amazing musician and composer Gabriel Maia, there is a whole team of people that will be hired for this project to come to fruition. Here is a bit about some of them:
Executive Producer - Olivia Rubrum
Olivia Rubrum is a born and raised New Yorker. After pursuing a BFA from Emerson College, she is now back in the city that raised her. Over the last three years she has produced music videos, short films, and feature-length projects, bringing a collaborative, detail-driven approach to every stage of production. She is also the executive producer of Broadway Lectures, a podcast dedicated to bringing Broadway creatives beyond their bio. Olivia can also be found at Atlantic Acting School during the week and found on the weekends working with AF Creative Media as an Associate Producer. She is elated to be part of this team!
Executive Producer - Arthur V. Weiss
Arthur V. Weiss is an actor and producer originally from Brazil, now based in New York City. A graduate of UC Berkeley with a dual degree in Economics and Theater, he oversees the production strategy and logistical framework for Ginga's videoclip. Having previously produced Gabriel Maia’s Para Começar concerts and various NYC theater workshops, Arthur utilizes his background in organizational management to help ground the project’s artistic goals in a structured production process. Fun Fact: When he’s not behind the scenes, Arthur is honing his own craft as an acting conservatory student at the Atlantic Acting School.
Director - Cason Doyle
Cason Doyle is a NYC based director, cinematographer and photographer. Originally from Austin TX, Cason graduated from Fordham University in 2022. He co- founded a production company, Our Little Adventure, dedicated to creating more opportunities for emerging artists and developing bold new work. Cason additionally created a film laboratory called Film Roll, where alongside his community, he has championed 30+ short films. Cason’s style is highly collaborative as he always aims to uplift his fellow artists. He is thrilled to join the team!