New York City, New York | Film Feature

Comedy, Crime

Michael Goldburg

2 Campaigns | New York, United States

Green Light

This campaign raised $11,015 for development. Follow the filmmaker to receive future updates on this project.

205 supporters | followers

Enter the amount you would like to pledge


SURE-FIRE is a comedy about Benny Boon, a NYC con man having a mid-life crisis who wants to “go legit." Instead, he stumbles into posing as a producer making a movie called "Hooker Mom" to pay off gangsters trying to kill him.

In Partnership With

About The Project

  • The Story
  • Wishlist
  • Updates
  • The Team
  • Community

The Story

SURE-FIRE is a comedy about Benny Boon, a NYC con man having a mid-life crisis who wants to “go legit." Instead, he stumbles into posing as a producer making a movie called "Hooker Mom" to pay off gangsters trying to kill him.

SURE-FIRE is a universal story about second chances and how it's never too late to "rewrite your life's script." It's a classic New York comedy in the vein of Woody Allen and Mel Brooks, meets the crime comedy of "American Hustle" and "Get Shorty." SURE-FIRE is a quintessential New York story of con men, gangsters, dreamers, outsiders, and other larger-than-life characters -- a story filled with the energy, character, and grit of the city.

SURE-FIRE was born out of director/co-writer Michael Goldburg's own experience of having been conned - er, hired - by a Benny Boon-type hustler/producer in New York to develop a script for him. Though the script was never realized, Michael knew the "producer" would make a better character in a story of Michael's own creation. While the idea for a script gestated for a while, Michael read an article about an actual con man in New York City whose schtick was pretending to be a successful movie producer. Thus the seeds of SURE-FIRE were born...

As independent filmmakers ourselves, we’re inspired by our protagonist, Benny, and the persistence and tenacity with which he (inadvertently) throws himself into the process of making a movie. So it’s not only a personal story for us, as we hustle like our character (So meta!) to get our first feature film made, but also one with wide appeal for an audience which is out there hustling - every day - and can relate to Benny’s inspiring journey to reinvent himself.

That's where you come in! Our crowdfunding campaign is the first step in turning our own dream into a reality. And we want YOU to become part of our team in the making of this hilarious, exciting comedy! For as little as $10 or as much as $5,000, your contribution will help us bring on board a top-notch entertainment attorney and Hollywood casting director to raise the rest of our budget and get some big name talent in this movie! And please share the link to our campaign with your friends, family, and on social media. It's just as important to forward to others as it is to contribute.

Many thanks and stay tuned for more breaking news about SURE-FIRE!







Use the WishList to Pledge cash and Loan items - or - Make a pledge by selecting an Incentive directly.

Cash Pledge

Costs $0

Legal Services

Costs $2,500

We need to hire a top-notch entertainment attorney to help us prepare all of our legal documents for our production company.

Casting Director

Costs $2,500

We need to retain a Hollywood casting director to make offers to A-list talent.

About This Team

MICHAEL GOLDBURG (Director/Writer/Producer) is an award-winning filmmaker who earned his M.F.A. at NYU's Graduate Film Program where his thesis film won a Warner Bros. Pictures Production Award and a Dean's Craft Award for Excellence. His short film, the hilariously absurd, horror-comedy, “What’s Eating Dad?,” was named one of the Top 10 Horror Shorts of 2014, has screened at over 40 film festivals, and garnered 14 Wins and Nominations. It will be distributed on Amazon, DirecTV, Xbox, and select Roku channels later this year. His latest comedy short film, "Rye Manhattan," just hit the festival circuit and won the Audience Award at its New York City premiere.

Another of Michael’s prior prizewinning short films, “Happy Trails,” a comic road trip from hell, screened at several major film festivals and won a Special Honor from the American Gem Screenplay Competition. Michael also co-directed the grand-prize winning web series, “Cafe Conversations,” for FliggeeBox and directed and produced “Tragic Relief,” a bleakly funny web series by writers from The Onion and Comedy Central, which was featured on Funny or Die and nominated for several Channy Awards at the Channel 101 screening series at UCB East in NYC. Michael was also awarded an AIVF Screenwriting Mentorship and is developing several other feature screenplays, including an adaptation of John Blades’ (former book editor of “The Chicago Tribune”) comic novel of suburban paranoia, “Small Game,” as well as a shocking small-town murder mystery, “Black River,” inspired by a true story.


ROY WOL (Producer) brings over 15 years of experience as a producer in such cutting edge independent films as “A Wife Alone” and “Art Machine” featuring Joey Lauren Adams. His latest project “Tom in America” stars Oscar-nominated actors, Sally Kirkland and Burt Young, and has gone on to win several Best Film Awards in over 120 film festivals worldwide. Roy was also the sole recipient of the 2015 NYSCA Grant and the 2014 National Board of Review Best Film Award.


DAVE CHAN (Producer/Writer) is an award-winning writer-producer from Brooklyn, NY who studied screenwriting at New York University. He is presently co-writing “The New 40,” an uproarious female-driven comedy in the vein of “Bridesmaids,” and is also penning “The Sullies,” an edgy heist drama set in 1990s Queens, both to be produced via his company, Navy Yard Films. He was a script consultant for such films as “Ambushed” starring Dolph Lundgren and several TV pilots, one of which was sold to FOX for development. His “Family Guy: What The Phuc?!” spec script placed in the top 15% as a Second Rounder in the Austin Film Festival. He is also a Winner of the Los Angeles Screenplay Contest, Acclaim TV Spec Script Competition, and WILDsound Film & Screenplay Festival as well as a Finalist in other notable screenwriting contests. Dave is producing a number of feature films all in various stages of production, including “8-Ball,” a gritty, urban crime-drama starring Paul Ben-Victor from “The Wire” and Johnny "Roastbeef" Williams from “Goodfellas.” Dave is also a co-producer of Michael's award-winning short film, “What's Eating Dad?” as well as co-writer and co-producer on "Rye Manhattan," Michael's latest award-winning short comedy film. 


STEVE WISNIEWSKI (Writer) has had his scripts reach the finals of the Nicholl Fellowships and the Austin Film Festival, and he has finaled or placed over a dozen times in other national screenwriting competitions, including AFI and Scriptapalooza. Steve has also had several of his screenplays optioned by producers, including one which is currently in pre-production. He is also a playwright, with several full-length comedies and short plays produced in New York, including the NY Fringe Festival.


JON STONE (Producer)
 has worked for over twenty years in the music industry as a producer, artist manager, music supervisor, and director of music licensing for a major independent music publisher. He also co-owns a production and rights clearance company, Deepfreeze Media, with Erik Masone. Jon has produced animated shorts and spoof commercials for the web, and has provided music supervision and rights clearance for films like Ethan Hawke’s documentary Seymour: An Introduction (2013),  James Merendino's Punk's Dead (2016), Live Fast, Draw Yung (2015), Until Someone Gets Hurt (2016) and All We Need Is Another Chance (2016).  Jon has also served as a director of messaging, commercial/web production services and political outreach for a NYC political communications firm, InterCreative Media, producing print and video content for web, TV and live events for elected officials and candidates at the federal, state and local level. Jon is currently producing a short film, Eminent Domain, that he wrote, and is currently producing and developing several other projects for film, television and web.


ERIK MASONE (Producer)
 has over fifteen years in the music industry working as a music supervisor and several independent music publishers. He also co-owns a production and rights clearance company, Deepfreeze Media, with Jon Stone. Erik has has provided music supervision and rights clearance for films like James Merendino's "Punk's Dead" (2016), "Live Fast, Draw Yung" (2015), "Until Someone Gets Hurt" (2016) and "All We Need Is Another Chance" (2016).  Erik was a Producer on the independent feature film "Fine Art" (2016) and is currently producing a short film, "Eminent Domain" and is developing several other projects for film, television and web.

Current Team