In WHIPPED, the office just happens to be a dominatrix dungeon.

WHIPPED is a half-hour, adult animated workplace comedy about friendship, ambition, chosen family, and trying to keep a small business afloat… while paying off your dead boss’s mob debt. 

The first season follows Sloan and Bernie after a fight, and some murderous self defense, leaves their terrible boss, Donnie, very dead. Leaving them unexpectedly in charge of the dungeon. Sloan wants to run the place ethically and create a space where everyone—clients and employees alike—feels safe and respected. Bernie just wants to figure out what her passion is and prove she deserves to stand beside her hero Sloan. Together with their coworkers Eliza and Vicky, they navigate eccentric clients, new busines ideas, love interests, the looming mob debt, and Donnie’s ghost popping in. Because when does death mean your boss will leave you alone?

Tonally, imagine Broad City meets the story arcs of BoJack Horseman, with a little bit of the warmth and absurdity of Bob's Burgers sprinkled in.

At its heart, WHIPPED is about something simple and powerful: The power of found family. Of girls helping girls… and the gays… and the theys.

It’s about community. 

I started developing WHIPPED back in 2017, right after graduating college.

At the time, it began as a scrappy web series idea. But the more I worked on it, the more I realized there was a much bigge story here—and a space in adult animation that till felt strangely empty.

I grew up obsessed with animation. Every year for Hanukkah I got the newest season of The Simpsons on DVD, and those discs practically lived in my player. Animation shaped my sense of humor and storytelling.

But as I got older, I started noticing something: most adult animated shows weren’t really made for people like me.

If I wanted to see women or quer characters portrayed as messy, funny, complicated adults—not side characters, not stereotypes—I often had to look to YA animation instead. Meanwhile, adult animation kept exploding in popularity… but still rarely centered women or queer communities in a meaningful way.

Things are changing, and that’s exciting. But there is still so much room for stories that feel fresh, inclusive, and authentically weird. And there is still a gap where women led animated shows should be.

WHIPPED is the show I wanted to watch growing up—but never quite found. 

This project has been with me for almost a decade.

I’ve rewritten it, reshaped it, and grown alongside it. What started as a small idea has evolved into a fully developed animated TV pitch with a world, characters, and stories I care deeply about.

And now I’ve decided its time to take it out to pitch to studios and networks. To do this I needed to be able to show people what they would get. This means original artwork and an animation text to show off what this show could be. 

But the truth is, the heart of WHIPPED didn’t just come from my love of animation. It also came from my years working in retail.

Anyone who has worked a customer-facing job knows the experience: the terrible boss, the impossible expectations, the bizarre customers, and the coworkers who slowly become your survival team. When you’re stuck together in a workplace like that, something strange and beautiful happens—you form a kind of found family. You vent together, cover each other’s shifts, celebrate the tiny wins, an get through the chaos side by side.

That dynamic—the messy, funny, deeply supportive relationships that form in tough workplaces—is the emotional core of WHIPPED.

The dungeon in the show may be outrageous, but the relationships between the characters are very real to me. They’re inspired by the people who made long shifts bearable and turned ad jobs into stories worth telling. 

Putting together the pitch material for the project independently allows the show to stay true to that voice and community. But it also means I don’t have studio funding behind me to pay the incredibly talented artists who helped bring this world to life. 

Right now, WHIPPED is closer than ever to becoming a real show.

Our character designs are complete.

Our pencil test is animated and edited.

The voice track is recorded.

This proof-of-concept is what we’ll use to pitch the show to studios and networks. It’s the key step that can turn this passion project into a real series that reaches audiences.

But before we can take it out into the world, we have to pay the team who helped make it happen.

And they deserve it.

Our team has worked on shows like Bojack Horseman, Rick and Morty, Tuca and Bertie, and Big Mouth just to name a few. So you know they are beyond talented and very busy, and they offered up their services to make our project come to life!

The group that created these materials is just four people—but they did the work of a twenty-person crew. They handled everything: casting, character design, animation, sound, editing, and more. They took the world in my head and turned it into something tangible, funny, and beautiful.

Seeing these characters move for the first time honestly blew my mind.

Now we’re raising the funds to compensate them for their work so we can move forward together—with integrity.

Backing this campaign means you’re not just supporting an animated show.

You’re helping:

• Pay the artists and creators who brought this project to life
• Support independent animation and women-led storytelling
• Champion queer, weird, joyful adult animation that doesn’t usually get the spotlight

And most importantly, you’re helping WHIPPED take the next step toward becoming a real series.

Every contribution—big or small—moves us closer to pitching the show and getting these characters onto your screens.

If you believe in stories about chosen family, messy ambition, queer joy, and women running the show… we’d love to have you join us.

Let’s get WHIPPED out into the world and to a dungeon near you!