Live, Laugh, Give Up

Syracuse, New York | Film Short

Comedy

Kara Herold

2 Campaigns | New York, United States

23 days :02 hrs :54 mins

Until Deadline

46 supporters | followers

Enter the amount you would like to pledge

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$5,700

Goal: $12,000 for production

May, 35, has engineered her entire life around her writing — and she's done. Live, Laugh, Give Up is a surreal short comedy for anyone who has ever chosen the harder life on purpose, and needs one good reason to keep going.

About The Project

  • The Story
  • Wishlist
  • Updates
  • The Team
  • Community

Mission Statement

We're interested in the woman caught between her ambitions and what culture expects of her. Live, Laugh, Give Up is about what it actually costs to build a life around your art — and why it's still worth it.

The Story


MISSION STATEMENT

May, 35, has engineered her entire life around her writing — and she's done. Live, Laugh, Give Up is a surreal short comedy for anyone who has ever chosen the artistic life on purpose, and needs one good reason to keep going.



THE STORY:

MAY is a talented writer in the midst of a crisis of creative faith. Professionally, she's a pet sitter, living rent-free in other people's homes while she pursues her craft. She's sharp, quirky and funny, but deeply insecure — so much so that when she encounters a rival, she will assume the persona of her employer, the confident homeowner Candace,

passing off borrowed success as her own. Having abruptly decided to quit the writing life

and get a "real" job, she is stymied by her inner creative voice who refuses to cooperate. That voice is personified onscreen by her Inner Critic,, played by the same actor — younger-seeming, brighter, still passionate about writing, irreverent and impossible to silence.


THE CAST

Laugh, Give Up features an all-women cast, a female cinematographer and gaffer, is co-written with Lisa McElroy, and is being made with a gender-equitable crew.  Live, Laugh, Give Up is finally a film about what keeps a woman at the desk — not inspiration, not confidence, but something more stubborn and harder to name.


Live, Laugh, Give Up stars Eleanore Pienta in a dual role as May — — and her Inner Critic. This is a

demanding role requiring an actor who can embody not only May's quiet desperation and May Jr.'s relentless energy, but also channel the confident middle-aged retro-glamour of Candace.


STEPHANIE (SJ Son) is May's college contemporary who oozes success —

confident, stylish, and on the verge of her first publication. 


CANDACE (Cathy Curtin) is the wealthy homeowner who believes wholeheartedly in

motivational slogans, the power of positive thinking, and helping

those less fortunate — which, in her estimation, is everyone.

Glamorous, bright, and relentlessly cheerful, she dispenses life

wisdom alongside cooking tips and household directives with equal

confidence. She loves her dog, Juno, more than life itself.




THE CREW

My films employ wit, subversive storytelling, and dynamic visual assemblages that comment upon the uneasy intersections between feminist perspectives and dominant cultural expectations and institutions. I'm particularly interested in creating strong female protagonists to show how they navigate through sexist and patriarchal structures. 


I am making this film with my students in Syracuse University. All of the students have major roles on set and are mentored by professionals and professors.


I co-wrote this film with Lisa McElroy, who was also the co-writer, illustrator and co-producer of my previous film The Callback. We went to film school together in the 1990s and have worked together on and off throughout the years. I love to collaborate, as what surfaces is a story that neither one of us would have written ourselves, but a true merging of minds. For me, that is fascinating and exciting. 


I am also the director, producer, and editor.


The Director of Photography is Caroline Mariko Stucky. Her cinematography elevates this film to the next level. 


The Sound person is Adam Raymonda.


This film is a true labor of love because May's struggles are my own and it makes me feel great when everyone cheers her on!

 

WHERE YOU CAN SEE LIVE, LAUGH, GIVE UP?

We will be sending the film to film festivals worldwide (and to a theater near you!). Click on any of my social media links at the bottom of this page to follow our festival progress! You can also follow us here on this Seed & Spark page for updates.



WHY ME, WHY NOW?

First off, I'm an artist and a pet sitter just like May! I also used to be 35, a while back.



I'm interested in the figure of the woman who is caught in the gap between the life she was told was possible and the structural realities that make it hard to live. My films have always been about women caught between their own ambitions and what culture expects of them. Grrlyshow documents women who are countering mainstream corporate media's obsession with diets and beauty by writing zines that center on interests as wide as the writer herself. 


 

Bachelorette, 34 turns a mother's obsession with marriage into a portrait of everything a daughter who is s single, whether by accident or design.

Mid-Film Crisis follows a filmmaker racing to finish her feature with no money while trying to have a baby as a single woman — her mother alongside her, two generations of feminists whose lives tell the story of what changed and what didn't.

 

The Callback puts a woman up against an industry that keeps flattening her.

 

 Live, Laugh, Give Up is the most personal of these: the story of a woman who engineered her entire life around her art and then wondered if she should stop. I know that woman well.


WHERE WE ARE IN THE PROCESS.


I am making this film at the end of summer, should this campaign be successful. The crowdfunding campaign will fund the film's production.


My crew consists of a mix of a few professionals and 19 of my students. My biggest cost is feeding the students! But we also need to pay for the cast, professional crew, transportation, and more!


OUR DREAM FOR THE FILM

My previous films have screened at major film festivals, including Sundance, International Documentary Film Festival in Amsterdam, MoMA, NYC and hundreds of other festivals worldwide. Our goal is to submit Life, Laugh, Give Up to film festivals worldwide! 



FOLLOW:

Follow this page to get the up to date news on Live,Laugh, Give Up.  It is 100% free to follow. The more followers we get, the more we unlock products, services, and most importantly festival fee waivers courtesy of Seed&Spark!


CONTRIBUTE AND PLEDGE:

We have to make at least 80% of our goal to get any of the money. So please pledge on any of the incentives or wish list items. We appreciate a pledge of any amount and understand that people have different financial circumstances! No amount is too small. 


SPREAD THE WORD:


The only way to truly make our crowdfunding goal is if we are able to reach people beyond our own networks who want to support indie film. If you want to be a part of supporting a film that calls for more roles for women (with depth) please share our campaign via your social media, email, word-of-mouth, however you want! We can't do this withouth you. 


You will also be supporting a diverse class of emerging filmmakers, a female director and two female writers. 

Here are some examples. Feel free to copy and paste!



Help filmmaker @karaherold by supporting Live, Laugh, Give Up — a comedy about a woman who built her whole life around writing and is now seriously considering getting a real job. With health insurance. Support us on @seedandspark: Live, Laugh, Give Up.

 

I just watched the LIVE, LAUGH, GIVE UP crowdsourcing video

directed by filmmaker @karaherold and WOW, you've got to support this feminist

comedy!  Join them on @seedandspark: Live, Laugh, Give Up

 

I'm so excited to see the short film LIVE, LAUGH, GIVE UP, by

director/writer @karaheroldmedia, be made in Syracuse New York with her

students. Support them on @seedandspark: Live,

Laugh, Give Up



KARA HEROLD BIO


Kara Herold’s films employ wit, thought-provoking storytelling, and dynamic visual assemblages to comment upon the uneasy intersections between feminist perspectives and dominant cultural expectations and institutions. She has written, directed, and produced a broad variety of films, from short animations to award-winning documentaries. Bachelorette, 34, a humorous take on society’s obsession with marriage expressed through a mother-daughter relationship, premiered at the International Documentary Festival in Amsterdam and played at the Documentary Fortnight at MoMA in New York in 2009. Bachelorette, 34 is distributed by New Day Films.  Grrlyshow, about the girl ‘zine explosion in the ‘90s, premiered at the Sundance Film Festival in 2001, screened at many additional festivals, and is distributed by Women Make Movies. Kara Herold's first feature comedy, 39½, premiered at the Mill Valley Film Festival, and her new short film, The Callback, written in collaboration with Lisa McElroy, premiered at the Maryland Film Festival and screened internationally, including the Mill Valley Film Festival and Hof International Film Festival in Germany. She is currently working on a feature documentary, Mid-Film Crisis, for which she received a NYSCA grant in 2026. She is also fundraising now for Live, Laugh, Give Up, also co-written with Lisa McElroy.





Wishlist

Use the WishList to Pledge cash and Loan items - or - Make a pledge by selecting an Incentive directly.

Contribute to Travel for NYC based actors and DP

Costs $1,000

Getting our NYC-based cast & DP to Rochester to bring these specific characters to life.

Cash Pledge

Costs $0

Contribute to the Gas

Costs $200

The crew is driving back and forth from Syracuse to Rochester. We are carpooling but it adds up! That's Central New York to Western NY

Contribute to the employment of recent graduates

Costs $1,175

I'm hiring 3 recent film graduates for one of their first paid gig post graduation! A picture of one of them.

Truck Rental for End of Summer shoot

Costs $500

We hope to finish the bulk of the production at the end of summer! But that requires a truck rental!

Production Expendables

Costs $300

Gels, tape, gaff, batteries — the invisible stuff that keeps a film set running.

Rehearsal in NYC

Costs $200

Before cameras roll, director Kara Herold brings May, Stephanie & Candace together in NYC to find the rhythm of these relationships.

Props and Costumes

Costs $300

Every sticky note, caftan, and Live Laugh Love sign — the props that make May's world real. Help us dress the set right.

Feed the Team – July Pre-Production Week

Costs $150

Fueling our director, DP, lead actor, and advance crew through arrival dinner, a shoot day, and location scout.

Contribute to Actor Fee – Cathy Curtin

Costs $1,125

Cathy Curtin plays Candace, an eccentric homeowner who loves her dog more than anything. Help us pay this celebrated actor.

Contribute to Actor Fee – SJ Son

Costs $1,125

SJ Son plays Stephanie, the newly published writer who forces May to confront her own ambitions. Help us pay our supporting lead.

Contribute to Lead Actor Fee – Eleanore Pienta

Costs $1,125

Eleanore plays both May and her Inner Critic in Live, Laugh, Give Up — a dual performance requiring extraordinary precision. Help us pay our

Contribute to Sound Person Fee - Adam Raymonda

Costs $1,500

Adam Raymonda is our sound recordist capturing every line of Live, Laugh, Give Up. Help us pay the artist behind the mic.

Contribute to the Cinematographer Fee

Costs $1,500

Caroline Mariko Stucky is our DP bringing Live, Laugh, Give Up to life. Help us pay the artist behind the lens.

Feed the Crew Day 3

Costs $200

The emotional heart of the film is on today's schedule. Keep our crew of 24 fed and present all day.

Feed the Crew – Rochester Day 2

Costs $200

Deep in production. Fuel 24 people through three meals on our most technically demanding shoot day for 3 meals!

Feed the Crew – Rochester Day 1

Costs $200

First full shoot day. 17 students, 4 pros, 3 actors — breakfast, lunch, and dinner to power us through.

Contribute to the Colorist Fee

Costs $1,200

Fund the colorist — help us finish Live, Laugh, Give Up with the exact color and mood we designed it to have.

About This Team

Live, Laugh, Give Up is produced with mentorship built into its structure: my Syracuse University film students work alongside professional crew members on set, with the goal of building lasting bridges between student and professional worlds — so that graduates move from my set to a professional one.


Cast

Eleanore Pienta plays both May and her inner critic through split-screen twinning. An award-winning actor, comedian, dancer, and filmmaker, Pienta has carved out a niche in the independent US film circuit playing uncompromising, complex characters whose screen presence is at once alluring and unsettling.

SJ Son plays Stephanie, May's college nemesis. She has appeared opposite Florence Pugh in A Good Person, and in Netflix's Kaleidoscope, Apple TV+'s Servant, and Max's Search Party. She hosts KPOPPED, Apple TV+'s K-pop competition series, and performs her solo comedy show CUM at Ars Nova and comedy venues across NYC.


Cathy Curtin plays Candace, the homeowner whose identity May borrows. She is the recipient of 11 wins and 12 nominations for Best Actress and Best Supporting Actress, including SAG Awards for Best Ensemble in 2015 and 2016 for Orange Is the New Black and a SAG nomination for Stranger Things. Recent credits include Saturday Night (dir. Jason Reitman, TIFF/Sony), Bad Shabbos (Netflix, Tribeca Audience Award 2024), Worth (Netflix), Bad Education(HBO), and The Half of It (Netflix), among many others.


Professional Crew

Cinematographer Caroline Mariko Stucky is an award-winning Swiss-Japanese filmmaker who has shot five award-winning features. Her most recent, Regarding Us, a transgender drama, was acquired by Gravitas Ventures; her third feature, Stag, a female-centered horror comedy, won numerous awards on the festival circuit.


Sound recordist Adam Raymonda is a professor of practice in the Department of Film and Media Arts at Syracuse University, where he teaches sound design and production sound. A freelance producer, sound designer, and composer, his clients include Netflix, Vogue, SoFi, iHeart Radio, and Audible. He is also the founder of Rogue Dialogue Productions, where he pioneered immersive fiction podcasting.


On-Set Sound

Sound recordist Adam Raymonda is a professor of practice in the Department of Film and Media Arts at Syracuse University, where he teaches sound design and production sound. A freelance producer, sound designer, and composer, his clients include Netflix, Vogue, SoFi, iHeart Radio, and Audible. He is also the founder of Rogue Dialogue Productions, where he pioneered immersive fiction podcasting.


Composer:

Beth Custer loves the film's sense and sensibility. She is a renowned San Francisco-based clarinetist, singer, composer, and songwriter for film, theater and dance productions, installations and the concert stage.

Current Team

Supporters

Followers

Incentives