The Seed&Spark Blog

Make A Big Splash

February 27, 2016

• Jen West

Genre is a complicated thing. To me it seems that a lot of indie films defy what can be neatly put into a category or box, which is something that I love. Electric Bleau is no exception. In our current marketing we are calling it a thriller (which it certainly is), but it could also easily be labeled as Southern Gothic or a period piece. It also seems that you have little or no control over how others, especially media, label your film. We've already been referred to as a horror by a third party, which is something that I'm concerned with moving forward. Of course it's exciting to be talked about in any respect so early in the game, but I think it's something to pay attention to. Maybe this is pointing towards a greater issue of how we are branding the film. I need to revisit the branding guide we had created by Verse Brand Strategy to make sure our voice is aligning with what we've built so far.

Speaking of marketing, now that our crowdfunding campaign is officially complete, my mind has started to scheme on other ways we can grow our audience and keep the ones we have interested. Eventually we will have casting announcements, photos of pre-production & beyond, and other behind the scenes things to share. But how can we keep the story alive and fresh before we press play? I want to put something together while we have AJ Haynes for a week to record her five original songs during the first week of April. This could be more photography, or maybe even a shoot. More soon as I develop these ideas. In the meantime, it would be so lovely if you could follow our Seed&Spark film page, where we will be sharing some big news on soon. Once we exceed 500 followers, we will receive the Filmmaker Gift Box full of lots of goodies that we can utilize for Electric Bleau.

This week I'm especially looking forward to deep diving back into the script. I've spent a couple months away from the script to allow some space for the story to brew. However, I'm always scheming ideas and have discovered some intricate details to add throughout. Things that will give it more of my voice. I also had the opportunity to watch some fantastic indies this past weekend at the Oxford Film Festival, including a film called Embers (directed by Claire Carré, written by Charles Spano & Claire Carré). It was so well done on all levels and injected my spirit with inspiration. I needed that jolt of what could be. It also just so happens to be Claire's feature directorial debut. Claire and Charles were very kind to share some personal insights that I will be taking with me on this journey. In the meantime, keep an eye out for Embers.

On our six hour car ride back home, it struck me that it's starting to come down to the wire. If we plan to shoot mid June through mid July, some big elements need to start shifting. I made a long list of to-do's to tackle this week in order to stay on track. Some advice I've been given recently is to hold on to our dates for as long as we can, and give it all we've got. Well... not only that, but make it happen. Jump into the deep end. Sink or swim. Even if I have to belly flop in with floaties, I plan to make big splash.

Bottom line -- I just want to be prepared. I want to make a good film. I want to raise what we need in order to do just that. I want to create something that represents me, a true statement of my abilities. There are still so many variables right now, but I have to believe that it's all going to come to fruition. This week's purpose is to push the ball into the next chapter.


Jen West

Born and raised in Birmingham, Alabama, Jen West is a writer and director living in Atlanta, Georgia. She is known for writing and directing Piece of Cake (2006), Crush (2011), Bubble (2013), Call Me (music video for St. Paul and the Broken Bones, 2014), and Little Cabbage (2015). She is currently in preproduction on her first feature called Electric Bleau. She studied design at Jacksonville State University and film at The Art Institute of Atlanta



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