The Seed&Spark Blog

A New Golden Age of Cinema

July 1, 2014

• The Diamond Bros.



Editor’s note: We are thrilled to welcome such talented filmmakers as NYC-based directors Josh and Jason Diamond as regular Seed&Spark blog posters!


The Golden Age of Cinema— an era that lasted from the 1920s to the 1960s—churned out classics like The Jazz Singer, Gone With the Wind, Citizen Kane and Rebel Without a Cause, and created genres like Film Noir, the Musical, the Western, and even the Television Sitcom.


It was a time when movie studios ruled the industry. In the early days, they signed actors and actresses to long multi-picture contracts akin to indentured servitude. Actors were “assigned” movies and the same was true for most directors. They didn’t get to develop passion projects or pitch ideas to studios. They were “assigned” a certain number of pictures a year. It was a factory system.


Through the 40s, 50s, and 60s, the titles of “director” and “movie star” started to emerge. They began to gain control of their careers, wrenching it away from the studios. Technological advances also helped make the filmmaking process easier and faster which in turn made the creative process flourish.


Fast forward to 2014. Obviously, a lot has changed. The studios still control the big, tent pole films and big movie stars and directors still rule the screen.  However, it is the little things that have helped make the most change. We are those little things.


The democratization of the process, the tools, and the delivery of our individual creative processes has ushered in what we can call Our New Golden Age of Cinema. In the last 25 years, we have seen more technological advancements in almost all industry categories than we have in the last 100. From the low cost and high complexity of cameras and computers to the seemingly unlimited amount of hard drive storage and the Internet. All of these things make it possible for anyone to make a movie.


25 years ago most of us couldn’t fathom how to even start the process, but now everyone has all that knowledge in his pockets. There are literally millions of pages on the web that will describe in extremely lengthy detail how to do anything you can imagine. We know what you’re saying: “Yeah we know all of this.” But what we don’t think anyone does is stop to appreciate it. For the first time in history, anyone can afford to not only make a movie but also get it out there for anyone to see. Filmmaking is now a global community. From production to distribution, you can be almost everywhere at once. This is the major advancement that has pushed us into Our New Golden Age.


We are Jason and Josh Diamond, collectively known as The Diamond Bros (yes we are twins). We have been making stuff since we could walk and have survived the transition from film to digital, always keeping one eye open on the horizon. Starting very soon on the Seed and Spark Blog, we will be sharing our thoughts on things like new gear to look out for, tips and tricks or as we call it, “What Not to Do”, as well as interviews with creative people from all walks of our industry.


As Willy Wonka once said, “WE are the music makers and WE are the dreamers of the dreams.”




The Diamond Bros.

The Diamond Bros. began their career as Analog Assailants directing music videos on 16mm film back in an era when MTV still played music on television. Being equal artists and technological mercenaries, The Diamond Bros. tread the fine line of bleeding ed



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