Crowdfunding should be audience-building first, fundraising second, even when there’s not a pandemic sequestering us all indoors. We know a lot of folks are actively working on a project they no longer feel confident launching a crowdfunding campaign for at the moment. And we’ve already written some tips for how to crowdfund during crisis, and some ways to stay productive when you’re trapped inside. Today, I want to talk about how to build excitement and audience for your project and campaign by building it… and then not launching it. Yet.

Learn what it means to follow a crowdfunding project on Seed&Spark and how to do it, plus why it makes a difference to the independent filmmakers raising funds and building their audience.