If you build it, they will not come… unless you invite them.

How do you get your content out there? That’s a conversation too big for one blog post, but I’d like to share some information that might be helpful if you’re dipping your toe into targeted digital advertising for your movie, more specifically your movie trailer. For a lot of people, the trailer is ground zero. It’s the first impression, and its value can’t be overstated. You might’ve built up a small audience beforehand, but getting to new people is always a challenge.

Welcome to the exciting world of indie film PR! Though at times it can feel daunting, you can achieve great results with a realistic outreach strategy, and there's good news: if you're a thinking, feeling human who uses words and knows how to build relationships with other humans, you're off to a GREAT start.